An additional challenge is the efficient communication in the exchange of tenders and offers. The industry demands offers that correspond to its requirements profile (price and transport quality) and that can be integrated into its digital processes.
One existing approach to integrating the exchange of supply and demand is the use of freight exchanges. These have functions beyond the intended exchange, but are often characterized by freight forwarders undercutting each other.
User-friendliness and the mapping of a formal framework for tendering have not yet been taken into account.
Especially the price pressure in direct competition promoted by freight exchanges leads to a loss of transport quality in shipping. Timely arrival, damage-free transport and compliance with legal requirements may not always be guaranteed and can lead to financial as well as image damage on both sides.
This situation represents an obstacle in the ongoing process digitization of both sectors, so that industry and logistics often forego the use of a freight exchange and seek direct contact with each other. Although direct contact is more confidential, it involves time and organizational effort:
- Not all freight forwarders use the same matrix to enter an order.
- The communication effort on the phone and by e-mail can become unmanageable.
- The transport of the goods may be delayed.